The GCI Dream team: over 80 professionals in offices in NY, LA, San Francisco, Atlanta, Chicago, Toronto and the U.K., agency veterans, former corporate executives and some of the brightest up and coming professionals in the business.

Meet our leadership team.


Wendy Lund

CEO

Wendy joined GCI Health as CEO in early 2010 and oversees all operations across the agency's global network. She is acutely aware that the healthcare industry is entering a decade of transformation and shares a deep passion with her entire team for helping clients manage the challenges that lie ahead. Throughout her 25 years of experience, Wendy has led pre-approval and launch programs for a variety of high profile drugs and medical devices and has led award-winning national and globally recognized programs in marketing, advocacy development, health and disease awareness and prevention outreach. She also has deep experience in healthcare crisis communications and has counseled senior executives from corporations, not-for-profits and advocacy groups on reputation management, stakeholder relations, executive leadership and corporate responsibility. The first 13 years of her career were spent as a healthcare advocate during which time she served as vice president at Planned Parenthood Federation of America and as vice president at the National League for Nursing.

Jill Dosik

President

If you ask Jill, a 16-year veteran of GCI Health, about the emerging trends facing the healthcare industry you will see what it means to truly know your subject matter and how to communicate it with contagious energy and simplicity. A member of the New York State Bar, Jill brings sharp analytical skills to challenges in the oncology, biotechnology, psychiatric, cardiovascular, and CNS arenas and also excels at communicating technical, high-science and esoteric information in ways that resonate with a variety of audiences. She has led pre and post-approval strategies for such clients as Genentech, ImClone, and Sanofi-Aventis, has reintroduced old drugs with new uses, has led campaigns to protect blockbuster brands and has provided crisis management counsel to companies in the national spotlight. She currently provides strategic counsel for Biogen Idec's MS drug Tysabri and pipeline products.

Mark Davis

SVP, Digital

Mark joined GCI Health as the Director of Digital Health in October 2010 to sustain and build the strategic vision for the agency’s digital health offering, further integrate digital solutions and develop and enhance products and services. Mark was most recently at Novartis Pharmaceuticals where he was the Director of Social Media. In this role, he developed key organizational capabilities for social media, including regulatory and legal standard operating procedures, as well as a strategic brand opportunity framework which guided social media prioritization and development across all brands. Earlier in his career at Novartis, Mark was a Director in the Integrated Marketing Solutions Group where he championed an integrated, multi-channel approach that leveraged digital promotion and Web 2.0 technologies for several specialty brands. Prior to Novartis, Mark was at Merck-Medco (now Medco) where as Vice President, Consumer Experience, he led the team which developed digital messaging strategies to increase proper prescription treatment and adherence for several key therapeutic areas.

Jim Wetmore

Market Leader, West Coast

Before heading the West Coast offices of GCI Health, Jim spent two years in the New York office and today embodies the kind of professional capable of making an impact no matter where he sits. His clients gravitate to his no-nonsense counsel and his teams are motivated to exceed his expectations. For the past 12 years, Jim has focused on strategic market development, issues management, advocacy relations and corporate change communications for leading biotech, pharmaceutical and non-profit clients. He is currently providing strategic counsel for Biogen Idec's Tysabri and multiple sclerosis pipeline. Jim supported U.S. activities for Lucentis, Genentech's therapy for wet-age related macular degeneration, Flomax, Boehringer Ingelheim's treatment for benign prostatic hyperplasia (BPH), and Zyprexa, Eli Lilly and Company's antipsychotic for the treatment of schizophrenia and bipolar disorder. Jim also helped lead U.S. and global internal corporate change initiatives at Johnson & Johnson and Merck.

Valerie Lind

Market Leader, Atlanta

Valerie brings the valuable perspective of being a client during the early part of her healthcare communications career having led the global media relations and public awareness programs for Medtronic, Inc.'s Cardiac Rhythm Disease Management business. It has enabled her to consistently and effectively align communications strategies with business objectives while never losing sight of the need to stay fearless about innovating. As the head of the GCI Health Atlanta office she leads her team to do the same. Valerie has extensive experience in disease awareness, product communications and therapy access campaigns; corporate reputation; data and regulatory milestone communications; and employee change management programs. She currently leads programs from Endo Pharmaceuticals, Johnson & Johnson, and Medtronic.

Kristin Cahill

EVP, New York, Market Leader

Kristin personifies what it means to fearlessly tackle a challenge and drive success on behalf of her clients. She has worked with a wide range of pharmaceutical, biotechnology, medical device, health information technology and non-profit clients with a particular focus on complex treatments and patient populations. She has extensive experience managing product launches, including Genentech's Lucentis, a breakthrough treatment for wet age-related macular degeneration, Boehringer Ingelheim's Aptivus, a protease inhibitor for treatment-resistant HIV patients and most recently, Allergan's Botox for Chronic Migraine. Kristin also has extensive stakeholder relations experience and spent several years managing advocacy relations and issues management for Boehringer Ingelheim's HIV franchise and Merck's pediatric vaccine portfolio. Kristin has also helped build GCI Health's digital media capabilities and worked with multiple healthcare companies to develop social media guidelines and product-specific strategies.

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GCI Health

200 Fifth Avenue
New York, NY 10010
(212) 798-9950
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2011 Healthcare Agency of the Year

With the competition tougher than ever this year, GCI Health successfully snagged The Holmes Report 2011 Healthcare Agency of the Year award and a SABRE for Rx Campaign of the Year. These prestigious recognitions are a true testament to the agency's reputation of innovative programming achieving unsurpassed results, exemplary client service, unrivaled talent and forward-thinking capabilities.

FYI



Awards

Agency Excellence

2011 Healthcare Agency of the Year, The Holmes Report

Finalist, 2011 Global SABRE for Outstanding Healthcare Consultancy, The Holmes Report

Diabetes Restaurant Month

2011 SABRE Award for Pharmaceutical Rx Campaign of the Year, The Holmes Report

Finalist, 2011 Global SABRE for Trade Show Campaign, The Holmes Report

Diabetes Dish

2011 Dose of Digital Dosie Award: People's Choice in the Facebook Page Category

Endo Pharmaceuticals: A Model for Transformation, Differentiation and Communication

2011 PRSA\GA Phoenix Award for Internal Communications

2011 PRSA\GA Phoenix Certificate of Excellence for Reputation/Brand Management Programs

2011 PRSA\GA Phoenix Certificate of Excellence for Intrernal/Intranets, Endo Interactive Learning Map

2011 IABC\Atlanta Silver Flame Award for Employee Communications

2011 IABC\Atlanta Bronze Flame Award for Writing - Annual Report

2011 IABC\Atlanta Bronze Flame Award for Digital - Internet\Intranet Portal

2011 SABRE Certificate of Excellence for Press Kit

Explain Your Pain Multicultural Campaign

2011 PRSA\GA Phoenix Award for Multicultural Public Relations

Campaign for Nursing's Future

2011 MarCom Platinum Award for the "Happy Nurse" Mobile App Game

2011 MarCom Gold Award for Nursing Notes Live

2011 PRSA\GA Phoenix Award for Smartphone Apps, Happy Nurse Game Mobile App

2011 PRSA\GA Phoenix Award for Digital, Nursing’s Future E-Newsletter

2011 IABC\Atlanta Golden Flame Award for Social Media

2011 IABC\Atlanta Bronze Flame Award for Newsletter\Newspaper

Finalist, 2011 PR News Digital PR Award for Mobile App

Finalist, 2011 PR News Digital PR Award for Facebook Use

2010 PR News Digital PR Award for Best E-Newsletter

Blood Sugar Basics Campaign

North Florida PRSA PRism Award for Consumer Marketing

North Florida PRSA PRism Award of Excellence for Integrated Communications

Increasing Access to Life-Saving Therapy: ICDs and Sudden Cardiac Arrest

PRWeek Readers' Choice "Best-of-the-Best" Campaign of the Year from 2005-2009

Medtronic FDA Approval of the First-ever Minimally Invasive Heart Valve

2010 PRSA Georgia Phoenix Top Honors Award in the Media Relations Consumer Products\Healthcare category

Patchwork for Hope Campaign - Raising Awareness About After-Shingles Pain

2010 PRSA Georgia Phoenix Certificate of Excellence in the Integrated Communications\Consumer Products category

2010 Platinum MarCom Award (design)

2010 National Mature Media Bronze Consumer Public Relations Campaign Award

2010 Communicator Awards Interactive Award of Excellence

2010 Gold Mercury Award (brochure-writing)

2009 Web Health Awards Program

2009 Product Management 360 Magazine Innovation Trailblazer Awards

IABC Atlanta Chapter Silver Golden Flame Award (Digital Media)

Public Relations Society of America (PRSA) Certificate of Excellence (campaign brochure)

PARtnering Against Menstrual Migraine

PRSA Georgia Chapter Phoenix Awards (press kit and satellite media tour)

PRSA Georgia Chapter Certificate of Excellence (website)

MarCom Awards ( brochure, website, press kit and direct-mail)

World Wide Web (WWW) Health Award

Women Living Positive

Global Business Coalition (GBC) Award for Excellence

Vaccines.

Sustaining Positive News for a New Vaccine.

GCI Health was responsible for launching a vaccine in an environment of safety concerns due to a market withdrawal of a competitive vaccine. In support of four milestones in 10 weeks, we created unique news angles to keep interest high, strong safety messaging, and prepared spokespeople to deliver consistent and colorful messages. The milestone news generated more than 144 million impressions, including multiple articles in USA Today, The New York Times and Wall Street Journal. Ninety-two percent of coverage was considered extremely or somewhat favorable.
Other Case Studies

Medical Technology.

Mobilizing Stakeholders to Drive ICD Reimbursement Sudden cardiac arrhythmia (SCA) is the #1 killer in the U.S.

Yet implantable cardioverter-defibrillators (ICDs) were under-utilized and perceived negatively due to cost. Early signals indicated CMS may not reimburse ICDs despite strong clinical evidence. To influence the CMS decision, GCI Health established the SCA Alliance - comprised of representatives from 18 patient and professional organizations - to demonstrate broad support for ICDs. The result was a decision by CMS to reimburse 85% of at-risk patients, and 95% of media coverage from the program focused on ICD value, not cost.
Other Case Studies

Oncology.

Building Support for a Targeted Cancer Therapy Across Indications.

GCI Health was responsible for generating global media coverage of data at ASCO showing that a targeted cancer therapy was the first to improve overall survival in liver cancer in 30 years. We also needed to publicize the therapy's role in kidney cancer and defend it from competitor attacks. Through solid media coverage of the data, we were able to promote the entire clinical development program across multiple tumor types. Outreach resulted in more than 1,000 placements and 250 million impressions. Worldwide sales increased by 25% post-ASCO with PR and medical education being the only brand activities deployed.
Other Case Studies

Beauty and Aesthetics.

Overcoming a Crowded Laser Treatment Marketplace to Increase Sales and Demand.

In the face of fierce competition and copy-cat claims, GCI Health was charged with establishing a cosmetic laser treatment as the gold standard for non-invasive skin rejuvenation. A national trade and consumer media campaign and a fully-integrated marketing campaign were launched, including a WOM initiative. The campaign generated more than 700 million impressions, including two TODAY segments, and consumer demand increased more than 20 percent. This impacted the closing of $3.5 million in sales at the annual American Academy of Dermatology (AAD) meeting.
Other Case Studies