Serving today's healthcare clients requires a commitment to knowing more, doing more and delivering more.
We strive to exceed expectations.
Advocacy & Influence
When a patient advocacy group talks, we listen and so does the rest of the world. GCI Health knows how to harness the power of passionate advocates to influence change and motivate key audiences. We can help you build alliances to garner support for a new product or to address a barrier to success.
Media Relations
Strategic focus, commitment to relationships, and true understanding of media needs and behaviors combine to produce GCI Health's track record of major news placements. Our team understands that media relations is the "bread and butter" of our job. Our trusted relationships with leading health reporters is what enables us to consistently deliver quality coverage that drives key messages.
Patient Recruitment
Harnessing the passion and testimony of patients whose lives have been saved or improved can make a powerful difference in the success of your product. GCI Health has led numerous patient testimonial programs and established a stepwise approach to patient recruitment and management. We understand the sensitivity around working with patients and have the know-how to best nurture these relationships to exceed client expectations.
Digital Media Strategy
No two patients are alike. Asthma patients aren't looking for information on the same websites as people with breast cancer. GCI Health understands the complexity of engaging with key audiences online. Our communications solutions will reach your audiences in a way that is innovative, social and shareable, but also meets current regulatory guidance.
Healthcare
Education/
We believe if we haven't changed behavior or conventional thinking, we haven't done our job. GCI's Health Education practice, Synchronicity, creates initiatives to effectively educate patients and promote adherence, empower physicians with tools and coaching to facilitate successful communication, and enable patients and providers to remain engaged throughout the treatment continuum. Implementing strategies that allow for comprehensive health education programs reinforces that we are focused on innovative ways to deepen brand awareness.
Milestone Publicity
To go from beaker to bedside requires a team dedicated to message development and solidifying stakeholder relationships at every turn to generating positive media coverage. GCI Health has deep experience with pharmaceutical product milestones, from FDA approvals and controversial advisory committees to pivotal data presentations at medical conferences.
Regulatory Communications
Change is inevitable in this regulatory environment. The emergence of new data may require FDA action like a label change or a "Dear HCP" letter, and we know how best to communicate in these times of change. We are proud of the solid communications counsel and flawless execution of strategy we provide.
Message Impact
Message development is the cornerstone of all communications and positioning. Without the right message, you won't influence the bottom line, which is why GCI Health first gains alignment on a core strategic message platform that breathes life into all communications in ways that resonate and affect change with all stakeholders.
Corporate Communications
A healthcare company's reputation is critical in establishing stakeholder confidence, and a company's credibility is what ultimately affects its ability to influence and operate the marketplace. From Main Street to Wall Street, GCI Health knows how to build the trust and confidence of all stakeholders to move the bottom line.
Scientific Communications
Establishing the "why" and "how" of an investigational or marketed therapy is often critical to differentiating it from the pack. GCI Health brings the science to life in order to create a lasting "reason to believe" that extends far beyond an FDA approval, driving product value and uptake.
Complex Issues Management
The days when stories took hours to print and quickly faded are over. Anticipating and preparing for potential issues dramatically improves the ability to effectively manage a crisis - and our successful track record proves it. Clients often tell us that our candid counsel, smart questions and well-executed strategies are unrivaled.
Market Access & Reimbursement
In the new era of healthcare reform, patient outcomes as well as drug, device, and diagnostics costs matter. GCI Health can support building a health economic proposition communication platform to educate payers and policymakers on product overall value that is beneficial to patients, providers and manufacturers. We know how to build the proof and mobilize people to demonstrate broad support for the benefits of a product, and our track record proves it.