In The News

  • GCI Health Continues Significant Growth Through Opening of Chicago Office, December 14th 2011

    GCI Health continues to experience expansion across its network, and will increase its presence with the opening of its newest office — GCI Health Chicago.

    Download
  • GCI Health CEO Wendy Lund Featured in November Issue of PRWeek, November 17th 2011

    Download
  • GCI Health Adds Kim Sammons to Lead National Patient Advocacy Efforts, November 15th 2011

       
    GCI Health today announced the appointment of Kim Sammons to senior vice president and deputy director of the Atlanta office. In addition to supporting the growing Atlanta office, Sammons will focus on expanding GCI Health’s capabilities to support the evolving role and needs of patient advocates, including traditional and online influencers.

    Download
  • Cervilenz Inc. Taps GCI Health to Build Awareness of Medical Device That Identifies Pregnant Women at Risk of Premature Birth, November 2nd 2011

    GCI Health has been selected by Cervilenz Inc. to increase awareness of the company’s obstetrics device that measures cervical length and helps assess the risk of premature birth.

    Download
  • GCI Health Adds Senior Healthcare Talent To Roster, August 31st 2011

    GCI Health today announced the appointment of three seasoned account leaders — Senior Vice President Catherine Falcetti, Vice President Julie Fleisher and Vice President Robyn Leventhal. With this ongoing expansion of dynamic healthcare expertise, the agency continues to strive to meet and exceed the standard of excellence, which garnered the 2011 Healthcare Agency of the Year by The Holmes Report and a 2011 SABRE award for Pharmaceutical Rx Campaign of the Year.

    Download
  • Healthcare Media Relations Pro Becky Lauer Joins GCI Health, May 24th 2011

    GCI Health today announced the appointment of Becky Lauer as Senior Vice President, Director of Media. Lauer, one of the top healthcare media relations specialists in the industry, will provide strategic counsel and support across all GCI Health’s account teams, planning and assessing media strategies and creating innovative media angles to reach specific target audiences.

    Download
  • American Academy of Nurse Practitioners Selects GCI Health to Lead Organization’s Communications Efforts, May 17th 2011

    GCI Health has been selected by the American Academy of Nurse Practitioners (AANP) as its agency of record. GCI Health will work with the AANP, the largest national professional membership organization for nurse practitioners, to increase awareness about nurse practitioners and AANP, highlighting the invaluable role of nurse practitioners in today's transforming healthcare system. 

    Download
  • GCI Health Awarded Coveted “Healthcare Agency of the Year”, May 11th 2011

    GCI Health has been named the 2011 Healthcare Agency of the Year by The Holmes Report. The award was formally presented at the annual SABRE Awards dinner, held May 10th in New York City. GCI Health was also honored with a SABRE award for Pharmaceutical Rx Campaign of the Year for the development of “Diabetes Restaurant Month from Merck,” an innovative patient education campaign excelling in a crowded market.

    Download
  • Healthcare Businesswomen’s Association (HBA) Appoints GCI Health as Pro-Bono Communications Firm to Publicize 2011 “Woman of the Year”, April 12th 2011

    GCI Health has partnered with the Healthcare Businesswomen's Association (HBA) on a pro-bono basis to conduct media outreach for the 2011 Woman of the Year event. This year the HBA honors Freda Lewis-Hall, MD, chief medical officer of Pfizer.

    Download
  • Biocell Center Appoints GCI Health to Establish Consumer Awareness about Amniotic Fluid Banking, March 24th 2011

    GCI Health has been selected by Biocell Center to establish consumer awareness about amniotic fluid banking. The goal of the campaign is to educate expecting parents about the benefits of amniotic fluid beyond pregnancy and preserving the fluid to take advantage of trends in the rapidly advancing field of regenerative medicine.

    Download
  • GCI Health Continues Expansion of Atlanta Office, March 2nd 2011

    GCI Health today announced the appointment of Kelly Cusumano as Senior Vice President and Deputy Director of the Atlanta office. "We are thrilled to continue to expand GCI Health as one of the largest healthcare public relations offerings in the Southeast region and attract best-in-the business veterans with diverse experience like Kelly," said Wendy Lund, CEO, GCI Health.

    Download
  • North Shore-LIJ Health System Appoints GCI Health as Agency of Record, February 15th 2011

    New York, NY – February 15, 2011 – GCI Health, a healthcare public relations agency, has been selected by North Shore-LIJ Health System as their PR agency of record. North Shore-LIJ encompasses a network of 15 hospitals in New York City and Long Island. The system is the largest employer on Long Island, one of the 10 largest in New York City as well as a national leader in scientific research and comprehensive medical care.

    Download
  • GCI Health featured in February issue of PR Week, February 11th 2011

    GCI Health featured in February issue of PR Week "Pharma companies adjust to better-informed consumers" for Biogen Idec's My MS Yoga program.

    Download
  • GCI Health Adds Consumer Health Experts, February 3rd 2011

    GCI Health, a healthcare public relations agency, today announced the appointment of Elisia Canna as director of Consumer Health. In this newly created position, Elisia will focus on staying ahead of the ever-changing consumer mindset, as people increasingly are taking ownership of their personal health.

    Download
  • Robert Eakins Appointed To Lead GCI Health Canada, December 14th 2010

    GCI Health, a healthcare public relations agency, today announced the appointment of Robert Eakins as its Canadian leader. In this new position, Eakins will develop strategies and activities for clients that uniquely address corporate and brand requirements in today's complex healthcare environment - from announcing Health Canada approvals to building campaigns around national and provincial drug recommendations and formulary listings...

    Download

Contact Us


GCI Health

200 Fifth Avenue
New York, NY 10010
(212) 798-9950
Contact Us

2011 Healthcare Agency of the Year

With the competition tougher than ever this year, GCI Health successfully snagged The Holmes Report 2011 Healthcare Agency of the Year award and a SABRE for Rx Campaign of the Year. These prestigious recognitions are a true testament to the agency's reputation of innovative programming achieving unsurpassed results, exemplary client service, unrivaled talent and forward-thinking capabilities.

FYI



Awards

Agency Excellence

2011 Healthcare Agency of the Year, The Holmes Report

Finalist, 2011 Global SABRE for Outstanding Healthcare Consultancy, The Holmes Report

Diabetes Restaurant Month

2011 SABRE Award for Pharmaceutical Rx Campaign of the Year, The Holmes Report

Finalist, 2011 Global SABRE for Trade Show Campaign, The Holmes Report

Diabetes Dish

2011 Dose of Digital Dosie Award: People's Choice in the Facebook Page Category

Endo Pharmaceuticals: A Model for Transformation, Differentiation and Communication

2011 PRSA\GA Phoenix Award for Internal Communications

2011 PRSA\GA Phoenix Certificate of Excellence for Reputation/Brand Management Programs

2011 PRSA\GA Phoenix Certificate of Excellence for Intrernal/Intranets, Endo Interactive Learning Map

2011 IABC\Atlanta Silver Flame Award for Employee Communications

2011 IABC\Atlanta Bronze Flame Award for Writing - Annual Report

2011 IABC\Atlanta Bronze Flame Award for Digital - Internet\Intranet Portal

2011 SABRE Certificate of Excellence for Press Kit

Explain Your Pain Multicultural Campaign

2011 PRSA\GA Phoenix Award for Multicultural Public Relations

Campaign for Nursing's Future

2011 MarCom Platinum Award for the "Happy Nurse" Mobile App Game

2011 MarCom Gold Award for Nursing Notes Live

2011 PRSA\GA Phoenix Award for Smartphone Apps, Happy Nurse Game Mobile App

2011 PRSA\GA Phoenix Award for Digital, Nursing’s Future E-Newsletter

2011 IABC\Atlanta Golden Flame Award for Social Media

2011 IABC\Atlanta Bronze Flame Award for Newsletter\Newspaper

Finalist, 2011 PR News Digital PR Award for Mobile App

Finalist, 2011 PR News Digital PR Award for Facebook Use

2010 PR News Digital PR Award for Best E-Newsletter

Blood Sugar Basics Campaign

North Florida PRSA PRism Award for Consumer Marketing

North Florida PRSA PRism Award of Excellence for Integrated Communications

Increasing Access to Life-Saving Therapy: ICDs and Sudden Cardiac Arrest

PRWeek Readers' Choice "Best-of-the-Best" Campaign of the Year from 2005-2009

Medtronic FDA Approval of the First-ever Minimally Invasive Heart Valve

2010 PRSA Georgia Phoenix Top Honors Award in the Media Relations Consumer Products\Healthcare category

Patchwork for Hope Campaign - Raising Awareness About After-Shingles Pain

2010 PRSA Georgia Phoenix Certificate of Excellence in the Integrated Communications\Consumer Products category

2010 Platinum MarCom Award (design)

2010 National Mature Media Bronze Consumer Public Relations Campaign Award

2010 Communicator Awards Interactive Award of Excellence

2010 Gold Mercury Award (brochure-writing)

2009 Web Health Awards Program

2009 Product Management 360 Magazine Innovation Trailblazer Awards

IABC Atlanta Chapter Silver Golden Flame Award (Digital Media)

Public Relations Society of America (PRSA) Certificate of Excellence (campaign brochure)

PARtnering Against Menstrual Migraine

PRSA Georgia Chapter Phoenix Awards (press kit and satellite media tour)

PRSA Georgia Chapter Certificate of Excellence (website)

MarCom Awards ( brochure, website, press kit and direct-mail)

World Wide Web (WWW) Health Award

Women Living Positive

Global Business Coalition (GBC) Award for Excellence

Vaccines.

Sustaining Positive News for a New Vaccine.

GCI Health was responsible for launching a vaccine in an environment of safety concerns due to a market withdrawal of a competitive vaccine. In support of four milestones in 10 weeks, we created unique news angles to keep interest high, strong safety messaging, and prepared spokespeople to deliver consistent and colorful messages. The milestone news generated more than 144 million impressions, including multiple articles in USA Today, The New York Times and Wall Street Journal. Ninety-two percent of coverage was considered extremely or somewhat favorable.
Other Case Studies

Medical Technology.

Mobilizing Stakeholders to Drive ICD Reimbursement Sudden cardiac arrhythmia (SCA) is the #1 killer in the U.S.

Yet implantable cardioverter-defibrillators (ICDs) were under-utilized and perceived negatively due to cost. Early signals indicated CMS may not reimburse ICDs despite strong clinical evidence. To influence the CMS decision, GCI Health established the SCA Alliance - comprised of representatives from 18 patient and professional organizations - to demonstrate broad support for ICDs. The result was a decision by CMS to reimburse 85% of at-risk patients, and 95% of media coverage from the program focused on ICD value, not cost.
Other Case Studies

Oncology.

Building Support for a Targeted Cancer Therapy Across Indications.

GCI Health was responsible for generating global media coverage of data at ASCO showing that a targeted cancer therapy was the first to improve overall survival in liver cancer in 30 years. We also needed to publicize the therapy's role in kidney cancer and defend it from competitor attacks. Through solid media coverage of the data, we were able to promote the entire clinical development program across multiple tumor types. Outreach resulted in more than 1,000 placements and 250 million impressions. Worldwide sales increased by 25% post-ASCO with PR and medical education being the only brand activities deployed.
Other Case Studies

Beauty and Aesthetics.

Overcoming a Crowded Laser Treatment Marketplace to Increase Sales and Demand.

In the face of fierce competition and copy-cat claims, GCI Health was charged with establishing a cosmetic laser treatment as the gold standard for non-invasive skin rejuvenation. A national trade and consumer media campaign and a fully-integrated marketing campaign were launched, including a WOM initiative. The campaign generated more than 700 million impressions, including two TODAY segments, and consumer demand increased more than 20 percent. This impacted the closing of $3.5 million in sales at the annual American Academy of Dermatology (AAD) meeting.
Other Case Studies